Setting Up a Google Business Profile Properly
The free listing that decides whether anyone nearby finds you. Every field that matters, in the order it matters, plus the mistakes that quietly suppress a profile.
Getting found on Google: indexing, search intent, speed and local visibility.
7 articles
The free listing that decides whether anyone nearby finds you. Every field that matters, in the order it matters, plus the mistakes that quietly suppress a profile.
GA4 shows a business owner far more than they need and buries the five numbers that matter. Which reports to actually open, and what each one tells you.
Ranking nationally is hard. Ranking in your own neighbourhood is not — and that is where the customers who can actually reach you are. What moves local search, and the order to do it in.
Traffic without enquiries is a conversion problem, not a marketing one — and more traffic will not fix it. Six reasons visitors leave without contacting you, in the order worth checking.
You do not need a subscription to find out what your customers search for. Five free sources, and the judgement that matters more than any of them — choosing terms you can realistically win.

Core Web Vitals in plain language: what LCP, INP and CLS actually measure, where to see your real numbers, and the three fixes that move them most.

Six reasons a business website stays invisible in search — from indexing blocks to search intent — and the order you should fix them in.