Facebook and Meta advertising, content and everything that brings people to the site in the first place.
4 articles
Every business that stops blogging stops for the same reason. Five places to find topics that are already sitting in your business, and the test for whether one is worth writing.
Traffic arriving and nothing selling is a different problem from no traffic, and more ads will not fix it. Seven reasons people leave a Bangladeshi store without buying.
The Boost Post button and Ads Manager are not two routes to the same place. What boosting actually optimises for, why it produces reactions instead of customers, and the few cases where it is the right call.
A Facebook page is where people find you. A website is where you control what happens next. What each is genuinely good at, the four things a page structurally cannot do, and how to tell which stage you are at.
