If people are arriving and not buying, the ads are working and something after the click is not. Spending more only buys more of the same outcome at a higher price. Seven causes account for most of it, and they are worth checking in this order.
1. Nothing on the page says you are real
This is the biggest one in Bangladesh and the most commonly ignored. A first-time visitor is deciding whether they will lose their money. Everything that answers that question matters more than the design:
- A phone number that a person answers, visible without scrolling.
- A physical address, not just a city.
- Real photographs of real products — not supplier catalogue images that reverse-search to a hundred other stores.
- Reviews with names, and a visible count.
- An active Facebook page linked from the site, because many buyers will check it before ordering.
2. The delivery question is unanswered
How long, how much, where to. If a visitor cannot find this in five seconds they assume the worst and leave. Put it on the product page, not only in a policy page nobody opens.
Charges that appear only at the final step are the single most common cause of an abandoned cart anywhere — and in a market where many buyers are comparing against a Facebook seller quoting a flat rate, it is worse.
3. Cash on delivery is not obvious
A very large share of buyers here will not pay in advance to a shop they do not know. If COD is available, say so prominently — on the product page, not buried in checkout. If it is not available, you are competing with one hand tied, and should be very sure why.
4. The product page does not answer the next question
One photo and a one-line description is a listing, not a product page. People want size, material, what is in the box, how it compares to the one above it, and what happens if it does not fit.
Every unanswered question is a reason to leave and think about it, and "think about it" means never.
5. Checkout asks too much
Every field loses people. Account creation before buying loses a lot of them. Ask for the minimum needed to deliver, offer guest checkout, and make it one page if you can.
Watch someone unfamiliar buy something on their own phone. It is uncomfortable and it will show you the problem in two minutes.
6. It is slow or awkward on a phone
Nearly all of your traffic is a mid-range Android on mobile data. If product images are unoptimised, a large share of visitors never see the page at all — and they will not appear as a bounce, they simply will not be there. See how fast does your website need to be.
7. The traffic is the wrong traffic
If the ads optimise for clicks or engagement rather than purchases, the system finds people who click, not people who buy — and it is working as instructed. This is the most expensive version of the problem because it looks like success in the ad dashboard. Boosting vs Ads Manager covers why.
Finding which one is yours
- Where do people leave? If it is the product page, it is trust or information. If it is checkout, it is friction or delivery cost.
- Ask five real people to buy something on their own phone, and watch without helping.
- Check what the ads optimise for before blaming the site.
Fixing conversion is almost always cheaper than buying more traffic, and it raises the return on every visit you are already paying for. Send us the store URL and we will tell you which of the seven is costing you orders.